AS PART OF THE LAUNCH OF OUR INAUGURAL COPS NEW YORK LOCATION AT 10 MORTON STREET, WE HOSTED A ONE-NIGHT-ONLY EXHIBITION “ART WORTH EATING” AT OUR NEIGHBORS MORTON ST. PARTNERS.

WE EXHIBITED A COLLECTION OF WORKS PRODUCED OVER THE YEARS, IN PARTNERSHIP WITH CREATIVES BASED IN TORONTO, NEW YORK AND PARIS.

TO CELEBRATE THE LEAD-UP TO OUR COPS NEW YORK LAUNCH, WE PARTNERED ON A WEEKLY FEATURE CAMPAIGN WITH A CREATIVE CULINARY COLLECTIVE seeyousoon. THEY'VE CURATED NUMEROUS PRIVATE DINNERS AND HOSTED RESIDENCIES IN RENOWNED ESTABLISHMENTS AROUND THE GLOBE; EACH DINING EXPERIENCE FEATURING REFINED FOOD GUIDED BY A COMMUNITY-FIRST APPROACH.

EACH COPS X seeyousoon GLAZE DROP WAS AVAILABLE AT COPS TORONTO FOR ONE WEEK ONLY, WITH THE FINAL GLAZE BEING SHOWCASED BY THE BOYS THEMSELVES AT OUR GRAND OPENING IN NYC.

WE’RE PROUD TO PRESENT A VERY SPECIAL STORE LAUNCH VIDEO, IN PARTNERSHIP WITH SERVICES GÉNÉRAUX AND OCURENS PARIS, CREATED EXCLUSIVELY FOR COPS NEW YORK CITY OPENING.

“HOT DOUGHNUTS”

DIRECTED BY SERVICES GÉNÉRAUX
PRODUCED BY OCURENS PARIS
STUNTMAN: KEVIN ROPARS.
SHOT IN MARCOUSSIS, FRANCE.

THROUGHOUT THE SECOND QUARTER OF 2024, WE PARTNERED WITH SOME OF OUR FAVOURITE BAKERS AND BAKERIES, INCLUDING LINDSEY BAKES, RPM BAKEHOUSE AND LA CABRA NYC.

WE SHOWCASED THEIR EXCLUSIVE GLAZES ACROSS EACH OF OUR LOCATIONS, EVERY GLAZE REFLECTING THEIR BRAND PERSONAS AND OWN UNIQUE APPROACH TO CREATING ART WORTH EATING.

THROUGHOUT THE FIRST QUARTER OF 2024, WE PARTNERED WITH THREE OF TORONTO’S TOP RESTAURANTS AND THE CULINARY MASTERMINDS BEHIND THEM: QUETZAL'S STEVEN MOLNAR, OSTERIA GIULIA'S ROB ROSSI, AND ALDER'S PATRICK KRISS. TOGETHER, WE CURATED OUR WEEKLY FEATURE DROPS, WITH EACH GLAZE REPRESENTING THE RESPECTIVE RESTAURANT’S CUISINE, VISION, AND ETHOS.

AN EXCLUSIVE, NEVER BEFORE SEEN ACTIVATION. WE CUSTOM WRAPPED A SHERP TRUCK AND HOTBOXED IT FOR AN 11 DAY EVENT. THIS TRUCK IS NOW IN ROTATION AS A BOOKABLE EXPERIENCE.

WE CELEBRATED SOME OF OUR FAVOURITE COLLABORATIONS TO DATE WITH A CREATIVE PANEL TALK, BRINGING TOGETHER RECENT PARTNERS, CHEF BRANDON OLSEN, SPENCER BADU & JEREMY JOO AS WELL AS THE COPS’ FOUNDER, ALEXANDER WHITE.

WITH THE ARTISTS COMING FROM VARIOUS CREATIVE FIELDS, FROM SPACIAL AND FASHION DESIGN TO CULINARY ARTS, THE CONVERSATION EXPLORED THE INTERSECTION OF ART IN ITS BOUNDLESS FORMS.

THE PANEL WAS FOLLOWED BY AN AFTER PARTY, WHERE WE UNVEILED ONE OF OUR LATEST EVENT INSTALLATIONS BY JEREMY JOO.

ADDITIONALLY, WE SHOWCASED PRINTS HIGHLIGHTING OUR PARTNERSHIPS FROM THIS PAST YEAR, REMAINING ON DISPLAY UNTIL THE END OF 2023.

WE PARTNERED WITH TORONTO-BASED ARTISAN, JEREMY JOO, ON A CUSTOM EVENT INSTALLATION PIECE.

WITH JEREMY’S PRIMARY FOCUS ON FURNITURE, OBJECTS AND SPACES SPIRITED BY THE PROPORTIONS AND FORMS WITHIN ASIA AND AFRICA, ‘TEMPLE GATE’ STRIKES THE TENSION BETWEEN THE SIMPLE AND COMPLEX, CONCOMITANT OF THE EBB AND FLOW OF MEMORY AND TIME.

THIS INSTALLATION WILL BE USED FOR EVENTS IN TORONTO AND THE SURROUNDING AREAS.

COPS’ DEBUT EXHIBITION, ‘OUT OF BOUNDS’, AT CRY BABY GALLERY, WHERE WE CHALLENGED TRADITIONAL ARTISTIC BOUNDARIES. 

WE’RE REIMAGINING THE LOCAL DOUGHNUT SHOP AS A GLOBAL CREATIVE STUDIO, ASKING “CAN ANYTHING BE ART?” AND WE BELIEVE THE ANSWER IS A RESOUNDING “YES.” 

THE EXHIBITION WAS A SENSORY EXPERIENCE INVITING THE VIEWERS TO PUSH CREATIVE LIMITS AND VENTURE WITH US ‘OUT OF BOUNDS.’ 

CHRISTINE IS A SPATIAL DESIGNER BASED IN BROOKLYN, NY AND IS PART OF THE LICHEN COLLECTIVE AND DESIGN STUDIO. WE WORKED WITH CHRISTINE TO CREATE THIS EXCLUSIVE EVENT INSTALLATION THAT WAS SHOWCASED AT OUR NYC POP UPS IN 2023. IT WILL BE USED FOR FUTURE EVENTS IN NYC AND THE SURROUNDING AREAS.

WE PARTNERED WITH CANADIAN-GHANIAN DESIGNER, SPENCER BADU, TO CREATE COPS X SB EVENTS UNIFORMS.

SPENCER IS INFLUENCED BY THE JUXTAPOSITION OF CROSS-CULTURAL ELEMENTS RESULTING IN BOLD SHAPES, INTENTIONAL USE OF COLOUR, AND AN ONGOING CURIOSITY TO CHALLENGE GARMENT CONSTRUCTION INSPIRED BY A YOUTHFUL REBELLION WITH CLEAR REFERENCES FROM THAT OF THE ‘90S AND EARLY ‘2000S.

AN INSTALLATION CREATED TO CAUSE A DISRUPTIVE FORCE IN VISUAL CULTURE, EXECUTED INSIDE THE MAIN ENTRANCE OF THE LARGEST CANADIAN LUXURY RETAILER, HOLT RENFREW.

THE INSTALLATION WAS A PORSCHE 911, FLOODED WITH OUR HOTBOX PACKAGING, SMOKED OUT IN HAZE WITH SOUNDS FROM OUR COPS RADIO. COMPLETING THE IMMERSIVE EXPERIENCE, WE TOASTED, HAND GLAZED AND SERVED OUR SIGNATURE DOUGHNUTS FRESH TO HOLT RENFREW CLIENTS FOR A 6 WEEK ACTIVATION.

THE PURPOSE OF THIS MAGAZINE WAS TO CREATE A CONCEPTUAL AND EDITORIAL EXPERIENCE FOR THE READER GIVING THEM A TRUE TASTE OF OUR BRAND AND IMMERSING THEM IN OUR VISUAL WORLD.

COPS ISSUE 001 WAS CURATED FOR MARKETING PURPOSES ONLY AND NOT FOR COMMERCIAL SALE.

TREVOR AND COSMO ARE SOME OF TORONTO’S MOST NOTABLE ARTISANS.

THEY’RE WELL KNOWN FOR PLACING THEIR OVERSIZED ART IN NATURAL ENVIRONMENTS, OUTSIDE THE CONVENTIONAL FOUR WALLS OF A GALLERY, LETTING NATURE BRING THEIR WORK TO LIFE. THEY’VE BEEN COMMISSIONED ALL OVER THE WORLD BY BRANDS SUCH AS NIKE, STUSSY, HYPEBEAST, OVO.

FOR THIS CUSTOM “EAT COPS” PIECE, THEY DID THEIR SIGNATURE GRADIENT SPRAY PAINT & ENAMEL IN OUR BRAND COLOURS AND FINISHED THE FACES WITH MIRRORED GLASS.

IN 2022 AND 2023, WE PARTNERED WITH SWEET CHICK, NYC’S MOST ICONIC CHICKEN AND WAFFLE BRAND. CREATING A CUSTOM BOOZY GLAZE AND EXECUTING OUR SIGNATURE HOTBOX ACTIVATION, PULLED UP ON THE SIDEWALK. THE RESPONSE AT BOTH EVENTS WAS OVERWHELMINGLY POSITIVE WITH HUNDREDS OF PEOPLE EATING COPS AND PARTYING ALL NIGHT.

IN 2022 AND 2023, WE PARTNERED WITH SOHO HOUSE NEW YORK ON MULTIPLE ACTIVATIONS ACROSS EACH NEW YORK LOCATION.

FROM ROOFTOP TAKEOVERS TO SIDEWALK HOTBOXES, CUSTOM COCKTAIL INSPIRED GLAZES AND INTERNATIONAL DJ’S. EVERY EVENT WAS UNIQUE IN IT’S OWN WAY.

CONCEPTUAL PROMO VIDEO DIRECTED BY COPS AND SHOT BY MARK BONE, ANNOUNCING THE CONCLUSION OF COPS x EAST ROOM POP-UP AND THE LAUNCH OF OUR NEWEST LOCATION, COPS LEWIS.

VIEW HERE.

WE PARTNERED WITH THE FAMED CHEF BRANDO ON SOME EXCLUSIVE AND ADVENTUROUS CUSTOM GLAZES THAT WE SHOWCASED IN OUR STORES THROUGHOUT SUMMER 2022.

WE LAUNCHED THIS PARTNERSHIP BY DOING ONE OF OUR SIGNATURE HOTBOX ACTIVATIONS IN TRINITY BELLWOODS PARK, TORONTO.

KICKBACK IS A COMMUNITY ORGANIZATION THAT EMPOWERS, RAISES UP AND SUPPORTS THE YOUTH.

OPERATING MOSTLY IN TORONTO BUT EXECUTING INITIATIVES ALL OVER THE WORLD. THEY GIVEBACK TO UNDER SERVED COMMUNITIES IN ANY AND EVERY WAY POSSIBLE. FROM SNEAKERS, TO MENTORSHIP AND EDUCATION.

WE WORK WITH KB ON A REGULAR BASIS SPONSORING THEIR EVENTS. A HIGHLIGHT WAS THE KB RUN CLUB. 

EAST ROOM IS TORONTO’S PREMIER CO-WORKING SPACE. CURATED TASTEFULLY WITH BEAUTIFUL ART THROUGHOUT AND A HUB FOR CREATIVES FROM ALL OVER THE CITY TO MEET. 

WE PARTNERED WITH THEM FOR A SEMI-TEMPORARY POP UP AT THEIR 50 CARROLL LOCATION.

CONCEPTUAL PROMO VIDEO DIRECTED BY COPS AND SHOT BY MARK BONE, ANNOUNCING THE LAUNCH OF COPS YORKDALE.

VIEW HERE.