CHRISTINE IS A SPATIAL DESIGNER BASED IN BROOKLYN, NY AND IS PART OF THE LICHEN COLLECTIVE AND DESIGN STUDIO. WE WORKED WITH CHRISTINE TO CREATE THIS EXCLUSIVE EVENT INSTALLATION THAT WAS SHOWCASED AT OUR NYC POP UPS IN 2023. IT WILL BE USED FOR FUTURE EVENTS IN NYC AND THE SURROUNDING AREAS.

WE PARTNERED WITH CANADIAN-GHANIAN DESIGNER, SPENCER BADU, TO CREATE COPS X SB EVENTS UNIFORMS.

SPENCER IS INFLUENCED BY THE JUXTAPOSITION OF CROSS-CULTURAL ELEMENTS RESULTING IN BOLD SHAPES, INTENTIONAL USE OF COLOUR, AND AN ONGOING CURIOSITY TO CHALLENGE GARMENT CONSTRUCTION INSPIRED BY A YOUTHFUL REBELLION WITH CLEAR REFERENCES FROM THAT OF THE ‘90S AND EARLY ‘2000S.

AN INSTALLATION CREATED TO CAUSE A DISRUPTIVE FORCE IN VISUAL CULTURE, EXECUTED INSIDE THE MAIN ENTRANCE OF THE LARGEST CANADIAN LUXURY RETAILER, HOLT RENFREW.

THE INSTALLATION WAS A PORSCHE 911, FLOODED WITH OUR HOTBOX PACKAGING, SMOKED OUT IN HAZE WITH SOUNDS FROM OUR COPS RADIO. COMPLETING THE IMMERSIVE EXPERIENCE, WE TOASTED, HAND GLAZED AND SERVED OUR SIGNATURE DOUGHNUTS FRESH TO HOLT RENFREW CLIENTS FOR A 6 WEEK ACTIVATION.

THE PURPOSE OF THIS MAGAZINE WAS TO CREATE A CONCEPTUAL AND EDITORIAL EXPERIENCE FOR THE READER GIVING THEM A TRUE TASTE OF OUR BRAND AND IMMERSING THEM IN OUR VISUAL WORLD.

COPS ISSUE 001 WAS CURATED FOR MARKETING PURPOSES ONLY AND NOT FOR COMMERCIAL SALE.

TREVOR AND COSMO ARE SOME OF TORONTO’S MOST NOTABLE ARTISANS.

THEY’RE WELL KNOWN FOR PLACING THEIR OVERSIZED ART IN NATURAL ENVIRONMENTS, OUTSIDE THE CONVENTIONAL FOUR WALLS OF A GALLERY, LETTING NATURE BRING THEIR WORK TO LIFE. THEY’VE BEEN COMMISSIONED ALL OVER THE WORLD BY BRANDS SUCH AS NIKE, STUSSY, HYPEBEAST, OVO.

FOR THIS CUSTOM “EAT COPS” PIECE, THEY DID THEIR SIGNATURE GRADIENT SPRAY PAINT & ENAMEL IN OUR BRAND COLOURS AND FINISHED THE FACES WITH MIRRORED GLASS.

IN 2022 AND 2023, WE PARTNERED WITH SWEET CHICK, NYC’S MOST ICONIC CHICKEN AND WAFFLE BRAND. CREATING A CUSTOM BOOZY GLAZE AND EXECUTING OUR SIGNATURE HOTBOX ACTIVATION, PULLED UP ON THE SIDEWALK. THE RESPONSE AT BOTH EVENTS WAS OVERWHELMINGLY POSITIVE WITH HUNDREDS OF PEOPLE EATING COPS AND PARTYING ALL NIGHT.

IN 2022 AND 2023, WE PARTNERED WITH SOHO HOUSE NEW YORK ON MULTIPLE ACTIVATIONS ACROSS EACH NEW YORK LOCATION.

FROM ROOFTOP TAKEOVERS TO SIDEWALK HOTBOXES, CUSTOM COCKTAIL INSPIRED GLAZES AND INTERNATIONAL DJ’S. EVERY EVENT WAS UNIQUE IN IT’S OWN WAY.

WE PARTNERED WITH THE FAMED CHEF BRANDO ON SOME EXCLUSIVE AND ADVENTUROUS CUSTOM GLAZES THAT WE SHOWCASED IN OUR STORES THROUGHOUT SUMMER 2022.

WE LAUNCHED THIS PARTNERSHIP BY DOING ONE OF OUR SIGNATURE HOTBOX ACTIVATIONS IN TRINITY BELLWOODS PARK, TORONTO.

KICKBACK IS A COMMUNITY ORGANIZATION THAT EMPOWERS, RAISES UP AND SUPPORTS THE YOUTH.

OPERATING MOSTLY IN TORONTO BUT EXECUTING INITIATIVES ALL OVER THE WORLD. THEY GIVEBACK TO UNDER SERVED COMMUNITIES IN ANY AND EVERY WAY POSSIBLE. FROM SNEAKERS, TO MENTORSHIP AND EDUCATION.

WE WORK WITH KB ON A REGULAR BASIS SPONSORING THEIR EVENTS. A HIGHLIGHT WAS THE KB RUN CLUB. 

EAST ROOM IS TORONTO’S PREMIER CO-WORKING SPACE. CURATED TASTEFULLY WITH BEAUTIFUL ART THROUGHOUT AND A HUB FOR CREATIVES FROM ALL OVER THE CITY TO MEET. 

WE PARTNERED WITH THEM FOR A SEMI-TEMPORARY POP UP AT THEIR 50 CARROLL LOCATION.